Built to be used.
Made to be eaten.
We build software and food brands. We run our own products and work with businesses that want to build alongside us.
Software and food, from the same studio.
We build software and food the same way.
Start with an experiment. Measure what it costs, what it earns, and what customers come back for. Then decide what to build.
Products
Three products.
All ours.
We build and operate our own tools. The work starts with the problems we see at a restaurant counter, on a shop floor, or in a merchant’s storefront.
Why us
Three things you can hold us to.
We run what we build.
Our advice comes from running products ourselves, with our own money on the line.
We use AI where it earns its place.
We reach for it early and switch tools when a simpler one does the job better.
We start with your numbers.
A slow checkout and a cold plate both lose customers. We measure where that happens before choosing what to fix.
How we decide
Score your idea the way we will.
These seven questions guide our venture review. Answer what you can and take your self-score into the pitch.
Four checks come first
Venture self-assessment
Your scorecard
0 of 7 answered
Venture process
From pitch to proof.
At submission
You pitch
Send a paragraph about the idea and add your self-score if you have one.
After review
We respond
The reviewer considers the pitch, the evidence and the questions we need to ask.
During the sprint
We test
Before we start, we agree on the budget, deadline and one number that would make us stop.
After the sprint
We decide
We use the results to decide together whether to build.
The deal
What we put in.
What we agree on.
What we bring
- Product design and engineering
- Operations and go-to-market support
- Studio time during the validation sprint
- Capital contribution To be agreed
What we decide together
- Equity and fees
- To be agreed
- Vesting and milestones
- To be agreed
- Ownership and decision rights
- To be agreed
Before work starts, we put the scope and terms in writing.
Who’s behind it
Tarun Kopuri
Tarun co-founded dotEYE Labs in 2023. He works hands-on across product architecture, integrations and operations, and takes part in venture reviews.
dotEYE Labs received the 2023–24 award in the retail and consumer packaged goods startup category.
Read the announcementWorking together
Before you pitch.
Do you work outside restaurants?
Yes. We consult on software, AI and operations across industries. We consider technology and food and beverage ideas for venture partnerships.
Who controls the venture?
We agree on ownership and decision rights with the founder in writing before work starts.
What happens if you pass on my pitch?
A reviewer decides after considering the evidence and the seven dimensions on the scorecard. You can pitch again when you have new evidence.
What does consulting cost?
We agree on the scope and cost of the diagnostic before it starts. We quote follow-up work once we know what it involves.
Work with us
Start here.
Pick what fits, then tell us what you’re working on. Your choices build the note alongside the form.